What makes Louisiana unique? As people who come here from elsewhere can attest, there’s an unmistakable feeling that sets the state apart — something in the air. People born and raised here feel it too when they return home from traveling. There’s something familiar about the way we do things in Louisiana, something comfortable.
They say “time changes all things,” but when it comes to the heart and soul of our home state, three constants remain.
Food is a Way of Life
Bold, rich flavors and recipes steeped in Cajun and Creole culture are a staple here; seafood gumbo, red beans and rice, cochon de lait, boudin sausage and beignets are just a few of our favorites. Hours of work go into creating the complex flavors that Louisiana families enjoy together. We captured the distinctive flavors of our region in the Louisiana Blend® of our Private Reserve® coffees. The coffee’s dark, rich profile develops a bold flavor with a mild, fruity aroma.
Local Community is Important
We don’t mean only the Community® coffee you drink out of a mug. People here are friendly, and they treat strangers like family. When our founder, Cap Saurage, opened his first country store in Baton Rouge, he named his secret blend of rich, bold and smooth coffee “Community Coffee” to honor the friends, family members and neighbors who supported his business. There’s an entrepreneurial spirit here and a strong sense of duty to help others and make our neighborhoods, towns and cities better. That love and commitment is why we created the Louisiana Blend®, as a way to thank the region for its support and to honor its heritage.
Traditions Run Deep
Louisiana’s history is steeped in traditions, some as old as the Mississippi River is long. Jazz music was born here; masked krewe members have been throwing trinkets from fanciful Mardi Gras floats for nearly 150 years; many football fans have been tailgating in the same spot on LSU’s campus for as long as they can remember. Four generations of the Saurage family have overseen the expansion of the Community® brand since the company began nearly 100 years ago. And while we continue to grow, our heart remains in Louisiana. So sit down with a cup of our Louisiana Blend® and drink up the distinctive flavor of the place we call home.