Facts and Figures
Tap into the fresh-brewed tea trend and increase your profits. Base: Approximately 250 consumers aged 18+; bases vary slightly by flavor. Source: Technomic, Inc., The Beverage Consumer Trend Report (2012)
A range of sweet, herbal and fruity flavors, such as sweet tea, green tea and lemon
are the most appealing iced teas.
Customer Favorability Trends To Help Your Business Grow
Customers were most drawn to beverages that carry clearly defined fresh or natural claims, such as "fresh-brewed." 71%of customers are drawn to "fresh-brewed"
Freshness ranks as lead driver for restaurant beverage purchases in 2012 49%of customers drawn to "natural" sweeteners
Naturally sweetened ranks as lead driver for restaurant beverage purchases in 2012