Community Coffee Company Featured in Guide to Social Media Marketing
August 06, 2010-
BATON ROUGE, LA – The Complete Idiot’s Guide® to Social Media Marketing from Penguin Publishing features Baton Rouge-based Community Coffee Company as one of the businesses “who’ve done it well” in social media.
The book, available in bookstores, includes advice to help professionals and entrepreneurs use social media and demonstrates how businesses big and small can take advantage of social media outlets to communicate with customers and loyal supporters.
On page 83 of the book, author Jennifer Abernethy cites Community Coffee Company’s Facebook® page and says the company “has done a great job creating an interactive and engaging Fan page.” She references the company’s use of status updates and polling.
Community Coffee Company’s Facebook fan page includes tools that followers can use to engage in two-way communication with the company. Using trivia, polls, contests and photos, they can learn more about the 91-year old, family-owned company. They can also post comments about the company, its programs and products. For instance, recipients of coffee through Community’s Military Match program regularly post photos of themselves and their military colleagues enjoying Community® coffee while on duty abroad.
To become a Community Coffee Company Facebook fan, visit www.facebook.com/communitycoffeecompany.
Community Coffee Company has sold the finest fresh-roasted premium coffee in Louisiana since Henry Norman “Cap” Saurage began selling coffee out of his country store in 1919. Today, Community® coffee can be found in grocery and convenience stores, offices, hotels and some of the best restaurants throughout the South. It is also served daily at CC’s Community Coffee House® locations in Baton Rouge, Lafayette and New Orleans, and is available worldwide through
Media Contact:
Janie Page
JPage@CommunityCoffee.com
(225) 368-3995
