Keurig Green Mountain and Community Coffee Company Announce Partnership

Dec 01, 2014

Community Coffee to Join Keurig’s Expanding Family of Beverage Brands

WATERBURY, Vt. & BATON ROUGE, La., DEC. 1, 2014 – Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Community Coffee Company, the largest family owned and operated retail coffee brand in America, announced a multi-year licensing, manufacturing, and distribution agreement to bring Community® coffee to Keurig® portion pack formats for consumer and commercial Keurig® hot brewing systems. Financial terms of the agreements were not disclosed.  

With this new agreement consumers in the U.S. will soon enjoy their favorite Community® coffee varieties with Keurig simplicity at the touch of a button. The new, licensed Community® coffee K-Cup® packs plan to launch in spring 2015 for in home and away from home use, with extensions into K-Carafe packs for the Keurig® 2.0 brewing system and Bolt®  packs for the Keurig® BOLT® Carafe Brewing System in the future. All Community® coffee K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig® brand.

“Consumers tell us that they choose Keurig brewers for the quality, simplicity, and variety of brands and beverages available in the system,” said John Whoriskey, President of U.S. Sales and Marketing at Keurig. “Welcoming a premium brand like Community coffee into the mix means the loyal fans of Community coffee will be able to enjoy the coffee they know and love with the quality and consistency they expect from their Keurig brewer.”                                                         

Community Coffee Company, a fourth generation family owned business, has sold premium quality coffees since 1919. Today, the company has grown to become the largest family owned and operated retail coffee brand in America. Community Coffee Company imports, roasts, and distributes its premium coffees through retail stores, restaurants, offices, convenience stores, and hospitality channels, while using only the top 10% of coffee beans in the world to make its delicious, rich and smooth coffees. Soon, consumers will be able to savor Community® coffee with the quality and convenience denoted by its Keurig Brewed® seal.

“Community Coffee Company continues to experience explosive growth and remains deeply committed to providing the highest quality coffee experience for our customers,” said David Belanger, President and CEO of Community Coffee Company. “Partnering with Keurig allows us to further extend our products in a format that is highly desired by consumers and we are very excited about this opportunity.”

Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. With the next generation Keurig® 2.0 brewer, consumers are able to brew both a single cup and a carafe of coffee from a Keurig® brand pack. With Keurig® 2.0 brewing systems, consumers continue to get the same Keurig quality, simplicity and beverage choice they expect with 60 brands and nearly 400 beverage varieties currently available, all brewed with Keurig's new beverage-optimizing brewing technology.

 About Community Coffee Company
Now in its 95th year, Community Coffee Company is the largest family owned and operated retail coffee brand in America, and four generations of the Saurage family have operated the company since its inception. Founded in 1919, Community Coffee Company is an importer, roaster and distributor of the highest-quality premium coffees and teas, using only 100% Arabica coffee beans. For additional information, visit CommunityCoffee.com or find the brand on Facebook and Twitter.

About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Keurig Green Mountain Forward-Looking Statements
Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, the impact of pending shareholder litigation, and the impact of antitrust litigation pending against the Company in the United States and Canada. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors" and Part II, "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Form 10-K filed with the Securities and Exchange Commission for the fiscal year ended September 27, 2014, and elsewhere in those reports and those described from time to time in our future reports filed with the Securities and Exchange Commission.

KGM-G, KGM-US
 
CONTACTS:

For Media:
Kristen Mercure
Keurig Green Mountain
T: 802-488-2498/ kristen.mercure@keurig.com

 Jodi Conachen
Community Coffee Company
T: 225-368-4338/ jconachen@communitycoffee.com 

For Investors:
Katie Gilroy
Keurig Green Mountain
T: 781-418-3345/ katie.gilroy@keurig.com 

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