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Creating Lifetime Readers: The Church Academy

On average, Americans spend two hours each day watching TV and only seven minutes reading. This is a shocking statistic, especially since the ability to read and write is the basis for all other education. Without literacy skills - the abilities to read, to write, to do math, to solve problems, and to access and use technology - today's adults will struggle to take part in the world around them and fail to reach their full potential as community members and employees. Currently, more than 20% of adults read at a level that is too low to earn a living wage.

However, educators at The Church Academy are working to combat these statistics by placing a riveting novel in the hands of each child at their school. The Church Academy’s educators know that illiteracy and low-literacy rates are completely preventable; that’s why they decided to use their hard earned Community Cash for Schools® funds to enhance their library’s book offerings by buying new books for their students.

The Outsiders, Holes and Stargirl are just a few of the novels middle schoolers are reaching for. New, fresh books that students really want to jump into is the key. Teachers are hoping to start a reading obsession with their students that will help to prepare them for the rest of the academic career and future.

The funds earned from the proof of purchase redemption program are the reality of support from parents, teachers and the local church. Every Sunday the Church serves Community® coffee at each of their three church services. They then collect and donated the labels to The Church Academy. Students need help to thrive, and this partnership of business, community and the school helps to build a support system that creates lifetime readers.


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