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This effort premieres a new tagline, “Taste the Difference Family Makes,” and focuses on the company’s commitment to uncompromising quality, based on four generations of family care and experience. The campaign features fourth-generation owner Matt Saurage, who explains what makes Community® coffee so special.
“It’s rare that an owner of a company turns out to be the best voice of that company to the consumer,“ said Bill Oakley, Chief Creative Officer of TM. “But from the very beginning, we knew we had one of those rare opportunities. In every way, Matt is the heart of Community Coffee Company.”
For four generations, Community Coffee has remained steadfast in their commitment to creating the best coffee – from the generations of relationships with coffee growers all over the world to finding and roasting only the top 10% of coffee beans, to a commitment by the family to personally sample their coffees throughout the process from farm to cup. And as Mr. Saurage explains, it is this dedication to quality and passion for great coffee from the whole Community Coffee family that makes the difference.
“The family difference truly resonates within Community Coffee Company where generations of employees carefully create our rich, smooth coffee,” said Scott Eckert, Vice President of Marketing, Community Coffee Company. “And based on our research and the creative execution of our internal team and TM Advertising, we feel that it will resonate with our customers.”
This campaign will help support expansion of the Community® brand which has experienced significant growth in the past few years, more than doubling their geographic footprint, Community® coffee is now available in 19 states and nationally via e-commerce at CommunityCoffee.com.
About Community Coffee Company
Now in its 95th year, Community Coffee Company is the largest family-owned and operated coffee brand in the America and four generations of the Saurage family have operated the company since its inception. Founded in 1919, Community Coffee Company is an importer, roaster and distributor of the highest-quality premium coffees and teas, using only 100% Arabica beans. For additional information, visit CommunityCoffee.com or find the brand on Facebook and Twitter.
About TM Advertising
TM Advertising, headquartered in Dallas, Texas, is an independently managed full-service agency within the Interpublic Group of Companies. Agency clients include American Airlines, Universal Orlando Resorts, Discover Network, Dex Media, Community Coffee, Captain D’s Seafood Kitchen and Japan Airlines, to name just a few. For more information, please visit www.tm.com, facebook.com/TMAdvertising or twitter.com/tmadvertising.