Teams Up with TM Advertising to Highlight 98 Years of Commitment to Local Communities
Baton Rouge, LA –Community Coffee Company announced today the launch of a new brand campaign, “Make it Community.” Created with agency partner TM Advertising, the campaign celebrates the brand’s dedication to the quality coffee it makes and the communities it serves.
Featuring a mix of television, radio, digital and out-of-home advertising, the “Make it Community” campaign highlights the people and places that have helped Community Coffee Company provide exceptional coffee for over 98 years.
“We passionately source, roast and deliver great-tasting coffee to our customers,” says Scott Eckert, Vice President of Marketing of Community Coffee. “But we want to do more than make great coffee. We want to be a better coffee company, and that’s why the ‘Make It Community’ campaign is such a suitable platform to convey how our story and products are different.”
Central to the Community story is the Saurage family, who has owned and instilled the values of passion, integrity, pride, respect and generosity in the company for four generations. The new TV campaign also introduces the next generation of the family, depicting Owner Matt Saurage with his daughter Carson in the company’s Baton Rouge factory.
“From their Military Match program to their disaster relief efforts, Community has always been committed to giving back to the local communities it’s become a part of,” states Becca Weigman, CEO of TM Advertising. “Community has created a culture of generosity and mutual respect since it was founded almost a century ago, and we wanted that spirit to be reflected in the work. ‘Make it Community’ reminds the world why Community Coffee Company is about more than just quality coffee.”
Keeping with the theme of community ties, the campaign features the song, “Mon Espirit” from Sweet Crude, a local group from Southern Louisiana. The ‘Make it Community’ campaign launches on October 31, 2017. For more information, please visit www.communitycoffee.com/make-it-community.
About Community Coffee Company
Now in its 98th year, Community Coffee Company houses the largest family-owned and operated retail coffee brand in America, and four generations of the Saurage family have operated the company since its inception. Founded in 1919, Community Coffee Company is an importer, roaster and distributor of the highest-quality premium coffees, using only 100% Arabica coffee beans, and teas. For additional information, visit CommunityCoffee.com or find the brand on Facebook and Twitter.
About TM Advertising
TM Advertising is an independent, woman-owned, full-service advertising agency based in Dallas, Texas. TM provides groundbreaking, award-winning, business-driving solutions for clients on a local, national and global scale. The agency’s portfolio includes a variety of categories including food and beverage, travel and entertainment, financial services, oil and gas, fast casual restaurants and technology. For additional information, visit tm.com.