WHY WE SUPPORT WCR
In 2012, we helped create WCR as the only global coordinator of agricultural research and development for
coffee farmers.
Over a decade later ‐ with support from Community Coffee and 190+ other coffee roasters, suppliers, and
allied companies across 30 countries ‐ WCR develops and distributes climate-resilient coffee varieties.
These innovations help farmers meet common challenges like changes in weather patterns, pests, and diseases.
WCR's work also protects natural resources, improving the overall long-term sustainability of coffee
production.
"We’re asking these farmers to invest their livelihood into growing and harvesting coffee. [WCR] allows
them to do that with more confidence,” says fifth-generation Community Coffee owner Matt Saurage Jr.
“Their investments are safer. They have a reason to stay in coffee, and ultimately this will give them
a reason to warrant a higher price — to bring more wealth to their communities and their families."
BETTER FOR FARMERS, BETTER FOR YOU
WCR's work also results in a higher-quality end product for coffee drinkers. "Great coffee starts with great
coffee beans," says fourth-generation owner Matt Saurage ‐ and a sustainable crop means a steady supply of
great-tasting coffee in your cup.
The first waves of new WCR coffee varieties will arrive at farms across the globe as early as 2036 as the
organization races to accelerate timelines in plant breeding. From there, WCR's long-term plan is to deliver
approved varieties to farmers every 3 years.
Through membership in WCR, Community Coffee is investing in the future of coffee for everyone: farming
families, roasters around the world, and you.
"Community Coffee has been a foundational leader in this work because they're so committed to the families
that produce coffee," says WCR CEO Vern Long. "They recognize the value of bringing together families not
just across the US, but also as a bridge to coffee producers around the world that provide this amazing
beverage for all of us to enjoy."