THE FIRST POUR OF DOLLY’S CUP OF AMBITION WILL BE SERVED AT DOLLY’S
TENNESSEAN TRAVEL STOP OPENING JUNE 24, 2026
FULL PORTFOLIO OF COFFEE TO LAUNCH TO CONSUMERS LATER THIS YEAR
NASHVILLE, TN (June 11, 2026) - Inspired by Dolly Parton’s beloved anthem “9 to 5”, the global superstar launches a new signature coffee brand, Cup of Ambition, in partnership with Community Coffee. Launching with Light, Medium, and Dark roasts, Dolly worked with the Saurage family – Community Coffee’s founding family now in its fifth generation – to curate an initial range of offerings.
Dolly’s Cup of Ambition makes its public debut at Dolly’s Tennessean Travel Stop - the first of many highly anticipated travel centers, opening June 24, 2026, off Exit 22 on I-65 south of Nashville. Guests can be among the first to taste the new blends at the coffee shop and throughout the stop. And that’s just the beginning: later this year, Cup of Ambition will be available nationwide in ground and K-Cup® offerings, in partnership with Community Coffee. Sign up here to be first in line when it launches.
“I've spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee,” says Dolly. “Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home. I hope it brings a smile with every sip.”
Created to capture the warmth, energy, and Southern hospitality Dolly is known for, Cup of Ambition brings Dolly’s signature personality and charm together with Community Coffee’s rich tradition of premium coffee craftsmanship. Built on Community Coffee’s more than century-long legacy of coffee expertise, the partnership with Dolly Parton came together over a shared love of family, community, and authentic connection.
“Dolly embodies the same values Community Coffee was built on: hard work, warmth, and genuine connection. This partnership felt right from the very first conversation, and Cup of Ambition is something our family is truly proud and honored to put our name behind,” says Donna Saurage, third generation owner of Community Coffee.
To support the launch and national expansion of the brand, Chip Johnson has been appointed as Sales Director for Dolly’s Cup of Ambition. A seasoned sales executive with more than 30 years of experience across grocery, mass market, and alternate retail channels, Johnson has worked with brands including The Campbell’s Company, Ty Inc., Keurig, among many others. He will lead efforts to launch Dolly’s Cup of Ambition into retail travel stops, grocery and mass market stores, and coffee shops nationwide.
Follow Dolly’s Cup Of Ambition on Instagram, Facebook, YouTube and TikTok.
ABOUT DOLLY’S CUP OF AMBITION:
Inspired by Dolly Parton’s iconic anthem “9 to 5,” Cup of Ambition is a premium coffee brand created in partnership with Community Coffee. Crafted to reflect Dolly’s warmth, optimism, and hardworking spirit, the collection includes Light, Medium, and Dark Roast offerings developed in collaboration with Community Coffee’s fifth-generation family owners. From early mornings to late nights, Dolly’s Cup of Ambition is designed to fuel dreamers, doers, and anyone pursuing their ambitions one cup at a time.
ABOUT COMMUNITY COFFEE:
Founded in 1919 by “Cap” Saurage in Baton Rouge, Louisiana, Community Coffee Company is the nation's #1 family-owned premium retail coffee brand. The fifth-generation company is an importer, roaster and distributor of great-tasting coffee products available online, at select retail stores and in business nationwide. Community Coffee offers ground, whole-bean, single-serve and ready-to-drink coffee beverages. The company remains true to its purpose of creating community over coffee by supporting our heroes: educators, first responders, military members and community-focused organizations. Discover more at www.communitycoffee.com, @communitycoffeecompany on Facebook and @communitycoffee on Instagram and TikTok.
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Media Contacts:
For Dolly’s Cup of Ambition:
Abbey Kovacevich | abbey@resultsglobalagency.com
Results Global | media@resultsglobalagency.com
For Dolly Parton:
Marcel Pariseau | True Public Relations
marcel@truepublicrelations.com
For Sales Leads for Dolly’s Cup of Ambition:
Chip Johnson | chip@ctkent.com
For Community Coffee:
PR@communitycoffee.com